"Il Sarchiapone" is an event named after a popular comic gag by Walter Chiari, the late Italian actor and comedian whom the festival is dedicated to. Mr Chiari used to spend his holidays in Cervia and he also had many friends here. One of them is Bruno Guidazzi who organises the festival. It is a competition for young stand-up comedians who perform in front of a jury and numerous spectators. Every year "Il Sarchiapone" also offers a special award to some Italian celebrities working in the television, cinema, theatre and music field.